Strategy

Value and bid

Price things fairly, and avoid overpaying when you win.

Why it matters

When a prize is worth about the same to every bidder and nobody knows exactly how much, winning often means you valued it more than anyone else, which can mean you overvalued it. Knowing what it is worth, and allowing for that, before the bidding starts keeps the win a win.

The question to ask

What is this worth to me, decided before I start bidding?

At work

Set your walk-away price for a hire, a contract or an acquisition before the negotiation, and keep to it.

In study

Before taking on an extra activity, work out what it is worth to you in hours, and what it will push out.

Lessons

Practise it in a game, about five minutes against bots: the Sealed-bid auction lab or the Split the pie lab.

Use it in a work case, a short story of linked decisions: The quiz night, Hiring a designer.

Practise and review

Questions from every lesson above, in mixed order. You do not need to finish a lesson first.

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Review Value and bid questions

In the reference

  • Don't overpay to winWhen many people bid on something uncertain, the winner is often the one who overestimated it.
  • Know your walk-away pointBefore you bargain, know what you will do if there is no deal. That sets the least you should accept, and any deal lies between your walk-away point and theirs.